Mirror Mirror Archive

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Mirror Mirror Videos Galore: Tune Into YouTube

Artwork: Nina Pratchios

Few artists on our label get the online attention that Mirror Mirror receives. For this Spokane, Washington based psychedelic rock group, no other outlet has been so successful as their YouTube channel.

The band has truly reached online fandom, especially in Europe, where video artists continually post versions of their most popular tracks. True to the murky, underwater and downright dark overtones to the record, the videos can be repetitive, oblique and ultimately spacey.

We certainly expect new and great things from Mirror Mirror this year.

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Spokane and Mirror Mirror: “Lonely Are the Brave”

Mirror Mirror - Spokane's Finest

Jason Campbell (front) and Mirror Mirror/Photo: Jordan Beauchamp

Spokane, Washington’s local weekly The Inlander has delved deep into Jason Campbell’s music in a recent article entitled “Lonely Are the Brave” detailing his band Mirror Mirror’s recent climb up the Spokane club and bar scene. What isn’t apparent in the write-up is that Spokane has, over the years been a kind of incubator of Campbell’s darkly romantic gloom-rock. A native to Spokane, Campbell spent years playing in Spokane in the 90s with several different bands. He bounced between Olympia and Portland for awhile also playing and recording music but never quite clinching the momentum to garner this kind of write-up. On the other hand, maybe people just weren’t paying attention.

Spokane is an arid city with remarkably distinct seasons that stands alone amongst farmland and Ponderosa Pine covered hills. It’s heart lies in a valley in Eastern Washington – the last major outpost on Interstate 90 before the expanse of the Great Plains. It is the largest city between Seattle and St. Paul, Minnesota. It is a large enough burg that it touts itself as the capitol of the Inland Empire. A moniker that once had us all speculating about David Lynch’s announced film of the same name (it actually references a place in Southern CA). Was it (Inland Empire) about our strange hometown? Lynch spent time in Spokane having been born in nearby Missoula, Montana. As Spokane doesn’t seem to have many local celebrities – unless you count Craig T. Nelson and a few sports stars – our artsy crew took pride in the fact that Lynch walked our streets and that his movies might have been influenced by the truly odd characters and landscape Spokane exhibits. It is a conservative stronghold in mostly blue Washington, but it also has a very rich array of subcultures that thrive purely on their own fuel. Nary a word in the local press was printed about the underground scenes, underage church basement noise shows and DIY warehouse raves in the 90s. Spokane has seemed to morph from a culturally starved backwater to a more viable petridish of the arts. The local press is now starting to take notice.

Spokane has garnered many detractors, myself among them. One thing is clear however, Spokanites know good music when they hear it. After it is the hometown of Ben L. Robertson (drums/Aphonia co-founder) and Campbell. Both spent significant amounts of time on both sides of the cascades and it seems fitting, if not perfect, that the Mirror Mirror would reform and receive the notice that Olympia, Seattle and Portland collectively neglected.

Indeed, there is a hint of David Lynch in the music of Mirror Mirror. I can see Campbell as sharing crooning company with Julee Cruise, Lynch’s oft utilized anti-diva. His vocals are part of lyrical canvas both vague and specific, full of shadows and mystery. It is a fitting soundtrack to a city that stands alone near the precipice of the the Great Plains, which is to say, near something huge.

Read the article here. Listen below. Purchase here.

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Mirror Mirror “In the Shadows” Hits the Digital Ether This Week – CD Pre-sale

Mirror Mirror rains down upon any acoustic space and expands it. The vocals are haunting and obscuring and they echo out over mysterious expanses. This much anticipated full length release will twist your brain around blind curves on poorly lit highways, take turns soothing your fears and indulging them. In plainer terms, it is psychedelic, oddly beautiful and melodic, sinister and distant.

In the Shadows has been a long anticipated release as Jason Campbell, principle songwriter and band leader, has recently relocated from Olympia, WA to Spokane, WA. Also appearing on the record is Ian Freddes who provides languishing drums. The two spent many sessions crafting each of these twelve tracks – a venerable outing.

Mirror Mirror’s appeal is wide ranging and we expect more from this band of reverb bathed rockers. Expect more shows in the Pacific Northwest in the next few months. Below video from the track “Monophonic Catatonic:”

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Mirror Mirror Video! “Locked From the Inside”

A sneak peak into Mirror Mirror’s upcoming full length release on Aphonia Recordings! Check out Mirror Mirror’s other videos here.

Click below to purchase:

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And Now… Mirror Mirror! Surprise Digital Only Release!

Welcome Mirror Mirror! Primarily composed of guitarist, songwriter Jason Campbell of Olympia, Washington, Mirror Mirror’s sound is drenched and stained in melancholy melodic figures and shadowy lyrics.

Available now is Mirror Mirror’s debut on Aphonia Recordings. For only $0.99 you can download the two track mini EP. Click here.

All Mirror Mirror songs are recorded at home in Olympia, Washington by Jason Campbell. The approach is about solid and melodic songs, the sound is about creating a soundtrack for the night, with Psychedelic, Post-Punk, and Dramatic themes. Mirror Mirror has been influenced by everything from Ennio Morricone to 60′s Psychedelia to The Brian Jonestown Massacre.

Campbell has been a steady musical presence in both Olympia and Spokane, Washington. He has played with the bands Mynx, Fairfax, Airshow and The Nerve among others. Active for many years, Campbell joins the Aphonia Recordings cohort with a series of digital singles, all available for free from Mirror Mirror’s Bandcamp website. Have a listen in the meantime: